Analytics
Abbreviation: UTM
Also known as: UTM (UTM Parameters)
UTM Parameters are short pieces of code added to URLs that help track the performance of online campaigns. These tags tell analytics tools where your traffic is coming from, which campaign it belongs to, and what content or link led users to your site. UTM parameters are valuable for measuring effectiveness across different platforms and understanding which channels are most successful. Typical parameters include utm_source, utm_medium, and utm_campaign.
UTM stands for UTM Parameters. It is a analytics term commonly used in web analytics and digital marketing.
